Design System Playbook
  • Design System Playbook
  • Design Systems
    • Introduction to Design Systems
    • First Steps
    • Design Principles
    • Foundation System
    • Platform System
    • Governance
    • Onboarding teams
  • White-label design systems
    • Tokens
    • Considerations before starting
    • First Steps
    • Working in Figma
    • Building in Development
    • Rolling out a new brand
  • Documentation
    • Token Documentation
    • Interaction Documentation
  • Systemising Brand Assets
    • Micro-illustrations
    • Illustrations
  • Measuring the value
    • Measuring the value
  • References
  • Get in touch
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  1. White-label design systems

First Steps

PreviousConsiderations before startingNextWorking in Figma

Last updated 1 year ago

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As a first step, it is important to understand the big picture of the brand ecosystem and select the “umbrella brand”—this will act as the base of the white-label design system.

Then define what needs to change between brands. For instance:

  • Color

  • Typography

  • Illustrations

  • Icons

  • Interactions

The choice of the token naming system is not limited to a single approach and depends on the collaboration between design and development.

And a few things to keep in mind as you begin:

  1. Think semantically trying to define universal design decisions

  2. More flexibility means more complexity

  3. There is not a bullet proof system

  4. Meaning, you'll probably have to come back to redefine your framework