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First Steps

As a first step, it is important to understand the big picture of the brand ecosystem and select the “umbrella brand”—this will act as the base of the white-label design system.
Then define what needs to change between brands. For instance:
  • Color
  • Typography
  • Illustrations
  • Icons
  • Interactions
The choice of the token naming system is not limited to a single approach and depends on the collaboration between design and development.
And a few things to keep in mind as you begin:
  1. 1.
    Think semantically trying to define universal design decisions
  2. 2.
    More flexibility means more complexity
  3. 3.
    There is not a bullet proof system
  4. 4.
    Meaning, you'll probably have to come back to redefine your framework