First Steps
As a first step, it is important to understand the big picture of the brand ecosystem and select the “umbrella brand”—this will act as the base of the white-label design system.
Then define what needs to change between brands. For instance:
Color
Typography
Illustrations
Icons
Interactions
The choice of the token naming system is not limited to a single approach and depends on the collaboration between design and development.
And a few things to keep in mind as you begin:
Think semantically trying to define universal design decisions
More flexibility means more complexity
There is not a bullet proof system
Meaning, you'll probably have to come back to redefine your framework
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