First Steps

As a first step, it is important to understand the big picture of the brand ecosystem and select the “umbrella brand”—this will act as the base of the white-label design system.

Then define what needs to change between brands. For instance:

• Color

• Typography

• Illustrations

• Icons

• Interactions

The choice of the token naming system is not limited to a single approach and depends on the collaboration between design and development.

And a few things to keep in mind as you begin:

1. Think semantically trying to define universal design decisions

2. More flexibility means more complexity

3. There is not a bullet proof system

4. Meaning, you'll probably have to come back to redefine your framework