First Steps

As a first step, it is important to understand the big picture of the brand ecosystem and select the “umbrella brand”—this will act as the base of the white-label design system.

Then define what needs to change between brands. For instance:

  • Color

  • Typography

  • Illustrations

  • Icons

  • Interactions

The choice of the token naming system is not limited to a single approach and depends on the collaboration between design and development.

And a few things to keep in mind as you begin:

  1. Think semantically trying to define universal design decisions

  2. More flexibility means more complexity

  3. There is not a bullet proof system

  4. Meaning, you'll probably have to come back to redefine your framework

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